「每位扶輪社員，每年」（Every Rotarian, Every Year）的努力具體表現七大市場行銷目標（seven marketing goals），鼓勵全世界扶輪社員透過他們的義工服務精神及慷慨完全參與扶輪基金會。經扶輪基金會保管委員會及國際扶輪理事會認可，「每位扶輪社員，每年」計畫的目的有兩方面：

The Every Rotarian, Every Year effort embodies seven marketing goals to encourage Rotarians worldwide to participate fully in their Rotary Foundation through both their spirit of volunteerism and their generosity. Endorsed by the Foundation's Trustees and the Rotary International Board of Directors, the purpose of the Every Rotarian, Every Year initiative is twofold:

• 鼓勵每位扶輪社員，每年參與一個真正改善世界的扶輪基金會人道計畫或教育計畫；

• 鼓勵每位扶輪社員捐獻扶輪基金會年度計畫基金(Annual Program Fund)在2005年扶輪百週年之前達到全球平均每人美金100元的目標，並且在百週年之後的每年維持平均每人捐獻100美元。

• Encourage Every Rotarian to participate in a Foundation humanitarian or educational project that truly makes a difference in the world, Every Year;

• Encourage Every Rotarian to contribute to the Foundation's Annual Programs Fund toward the worldwide US$100 per capita annual giving goal by 2005, Rotary's 100th Anniversary, and Every Year thereafter.

國際扶輪扶輪基金會，自有史以來，一直以致力因應人類遭逢的種種挑戰為傲。身為在全世界行善的全球領袖，扶輪社員透過義工服務的精神及樂善好施的哲學，心繫扶輪基金會的人道、教育，及文化交流計畫。每一天，他們一起合作以有意義的方式改變許多人的生活。每一天，他們在隔閡的人們之間充當橋樑，促進世界瞭解與和平。

The Rotary Foundation of Rotary International, throughout its history, has prided itself on being responsive to the challenges that confront humanity. As global leaders for doing good in the world, Rotarians through their spirit of volunteerism and generous philanthropy, remain at the heart of the Foundation's mission to eradicate polio and further its humanitarian, educational and cultural exchange programs worldwide. Each day, they work together to change lives in meaningful ways. Each day, they bridge the divide among people to foster world understanding and peace.

在2004-05年度的每一個月，國際扶輪網站都會刊登新的資訊及資料供扶輪社及地區利用，分享達成年度計畫基金目標的「每位扶輪社員，每年」訊息。

In 2004-2005, each month we will post new information and materials for Rotary clubs and districts to use to share the Every Rotarian, Every Year message toward achieving success in their Annual Programs Fund goals.

國際扶輪希望每位扶輪社員利用此一機會參加他們的扶輪基金會，並且幫助扶輪基金會許多美好的計畫得以成長及維持。每位扶輪社員，每年慷慨支持年度計畫基金是推動扶輪基金會各種改善生活計畫的關鍵。這些計畫藉由解決衝突、捍衛人權、根除疾病、餵養饑民、及教育兒童與成人等方法幫忙重建貧困的社區與國家。

We hope that Every Rotarian will take this opportunity to participate in their Rotary Foundation and help to grow and sustain the Foundation's many wonderful programs. The generous support from Every Rotarian, Every Year to the Annual Programs Fund is the key to advancing the Foundation's life-changing programs that help rebuild impoverished communities and nations by resolving conflict, championing human rights, eradicating disease, feeding the hungry, and educating children and adults.

為協助扶輪社與地區達成目標，每一個月我們將會刊登一些新的資訊及資料。捐獻年度計畫基金可確保所有的人都有更光明的未來。想想看若是每位扶輪社員，每年都參加捐獻扶輪基金會，我們可以多做多少善事。

To assist Rotary clubs and districts in achieving success, each month, we will post new information and resources. Contributions to the Annual Programs Fund ensure a brighter future for all. Imagine how much more good we could do with the participation of Every Rotarian, Every Year.