 |
|
開場表演：一群多才多藝的節目來賓模仿日常奈洛比人的機智幽默，為米利曼尼扶青團的娛樂募款活動炒熱現場氣氛 Opening act: a group of talented participants depict the streetwise humor of ordinary Nairobians to prepare viewers for the Milimani Rotaract club's entertaining fundraiser. |
肯亞奈洛比米利曼尼(Milimani)扶青團的一項社區服務計劃不但造福數百位貧苦兒童，更為該團在電視台亮相名聞全國的機會，播下未來和媒體合作的種子。
A community service effort of the Rotaract Club of Milimani in Nairobi, Kenya, benefited hundreds of disadvantaged children, won national TV fame for the club, and planted the seeds for future cooperation with the media.
2001年底，該團團員懇請肯亞主要電視公司KTN捐出其收視觀眾多達250萬人的機智問答節目「金頭腦」(Who’s Smarter Now？)的廣告時段。他們的目標是籌募資金替位於奈洛比瑪莎爾(Mathare )貧民區的行善者兒童之家(Good Samaritan Children’s Home)150多位院童舉辦聖誕派對。
At the end of 2001, the Rotaractors asked KTN, Kenya's leading television company, to donate airtime on its quiz show "Who's Smarter Now?" which has an audience of 2.5 million viewers. Their goal was to raise funds for a Christmas party for the 150-plus residents of the Good Samaritan Children's Home in Nairobi's Mathare slums.
KTN接受這項提議，並請求該節目主要贊助商Brookside Dairies乳品公司提高獎金金額。該乳品公司除了承諾捐獻40萬肯亞先令(約5千美元)的獎金之外，更捐出價值30萬先令的乳製品贈送給扶青團計劃。此義行讓米利曼尼扶青團得以將奈洛比其他三個扶青團的兒童計劃也納入募款活動的受益人行列。
Accepting the proposal, KTN requested Brookside Dairies, the show's main sponsor, to increase the prize money. In addition to pledging KSh400,000 (about US$5,000) in prizes, the dairy company donated Sh300,000 worth of milk products to Rotaract projects. This allowed the Milimani club to include children's projects from three other Nairobi Rotaract clubs among beneficiaries of the fundraiser.
許多奈洛比扶輪社社員和扶青團團員都到節目錄影現場加油打氣，KTN和一家報社更在節目播出前大肆宣傳。為了提高該節目的收視率，KTN特別邀請6位藝人在預賽中捉對廝殺。這6人分別擔任米利曼尼、慕賽家(Muthaiga)、奈洛比中區、奈洛比東區扶青團和當地慈善機構的兒童計劃代表。決賽則由6位米利曼尼扶青團團員上陣。這些藝人和扶青團員共募得近40萬先令，將用來嘉惠620位兒童。
Many Nairobi Rotarians and Rotaractors were part of the supportive audience at the recording of the show, promoted widely by KTN and a newspaper before airing. To increase the show's appeal, KTN invited six celebrities to compete against each other in a preliminary quiz. Each represented a children's project from the Rotaract clubs of Milimani, Muthaiga, Nairobi Central, and Nairobi East and from local charities. Six Milimani Rotaractors starred in the main contest. Nearly Sh400,000 was raised by the celebrities and Rotaractors to benefit 620 children.
該團世界社區服務理事卡利烏奇(Fredrick Kariuki)表示：「我們成功讓社會大眾更瞭解扶青團，讓肯亞人民更關心貧苦兒童的生活困境。」此計劃也帶動新贊助商捐贈資金與物質援助給該兒童之家。
"We succeeded in raising public awareness of Rotaract, and sensitizing Kenyans about the plight of underprivileged children," said Fredrick Kariuki, international service director of the club. The project also inspired new sponsors to contribute funds and material assistance to the children's home.